Optimizing Old Content to Drive More Organic Traffic

We all know that feeling – the completion of content! You’ve put your time, energy, and resources into writing, producing, or creating exactly what your customers are looking for – but are they seeing it?

Your content needs to stand out. Increase your search success and organic traffic by reviewing content on older posts for SEO opportunities. If you know the basics and are looking for more advanced SEO strategies – this is for you!

After this session, you will know:

  • How to identify which existing posts have the strongest opportunity
  • How to determine which keywords to focus on
  • How to optimize metadata and content to improve ranking signals
  • What factors get your content into featured snippets (position 0)

Speaker